India’s Incredibly Powerful “Abused Goddesses” Campaign Condemns Domestic Violence. “Save Our Sisters” is an anti-sex trafficking initiative. This is their print campaign. Ad agency Taproot physically recreated scenes from old hand-painted images of Indian goddesses. All the props were either real or painted on, keeping both authenticity and realism in mind. “Pray that we never see this day. Today, more than 68% of women in India are victims of domestic violence. Tomorrow, it seems like no woman shall be spared. Not even the ones we pray to.” The campaign simply and effectively captures India’s most dangerous contradiction: that of revering women in religion and mythology, while the nation remains incredibly unsafe for its women citizens.Last year alone, 244,720 crimes against women were reported in the country. This is a recreation of the goddess Durga, worshipped for her strength and invincibility. (Last two pictures on the bottom.) For more about “Save Our Sisters, visit their website: http://www.savethechildrenindia.org/projects/womens_empowerment/save_our_sisters.html
Taken from the article on Buzzfeed.